About Us

Little Bird PR is a Sydney based agency that specialises in managing the public relations for beauty and lifestyle brands. We offer our clients big agency experience and thinking but with that all important small agency feel. Our clients receive hands-on, day-to-day senior counsel from the very beginning and that never stops.

We pride ourselves on our long standing and personal relationships with Australia’s leading beauty editors, journalists and influencers. This, paired with our extensive knowledge and expertise in the beauty and lifestyle sector, allows us to deliver outstanding results with exceptional execution, creativity and passion.

We are informed, honest, reliable, connected and dedicated. Our hands-on integrated approach means we truly understand our client’s goals and the results they want to achieve; and we go over and above to deliver them.

Little Bird PR was founded in January 2014 by Lucy Brooks, a senior PR consultant with over 20 years of consumer PR agency experience. Having worked in some of London and Sydney’s most established and well known PR agencies, Lucy has a unique insight into and intimate understanding of the beauty and lifestyle industry. Born in the UK, Lucy has lived in Sydney for the past 16 years. Over her career, Lucy has worked on a vast range of clients, from niche beauty brands, through to global beauty companies such as Unilever and Procter & Gamble.


Want to see your brand or product placed in the leading beauty titles in Australia, or featured on the latest beauty and lifestyle blog? It’s what we do best and we work with fun, flair and fresh ideas to get brands noticed in the places they need to be.

But, that’s not all – Little Bird PR has a lot more to offer.

  • An 'always on', proactive and reactive press office
  • Product placement
  • Press events and launches
  • Celebrity and influencer seeding
  • Talent negotiation and management
  • Brand collaborations and co-partnership management
  • Social media strategy and content creation
  • Copywriting
  • eDM and newsletter creation
  • Short and long-term strategy development and execution


Little Bird PR works with some of Australia’s best known beauty and lifestyle brands.

Follow us

Contact Us

Little Bird PR

The Tramway Substation
10 Hancock Street
Rozelle, 2039, NSW
Sydney, Australia

+61 414 353 324